Research-based advice,
in every farmer's hands.
EIAR Farmer Outreach is EIAR's central advisory source. Researchers publish video, audio and printed guidance here; farmers receive it instantly in the Agrimob app, beside AI-powered and expert advice.
- Reviewed Before Publishing
- Streams from EIAR Storage
- Amharic, Afaan Oromoo & More
From the Research Station to the Field in Three Steps
Capture or Link
Upload field video, audio guidance and printed material, or paste a link to where it already lives.
File and Describe
Add the topic, the language, the region and the credits so farmers can find it and trust it.
Review and Publish
A content manager approves the item and it goes live in Agrimob for farmers across Ethiopia.
Everything Needed to Carry Research to the Farmer
One Source of Advice
Guidance from every research centre and commodity programme, gathered in one place instead of scattered across channels.
Stream from the Hub or the Web
Upload video and audio to stream from EIAR's own storage, or link material already on YouTube, Vimeo, Facebook, TikTok or Telegram.
Delivered through Agrimob
Published items appear in the advisory section of Agrimob, beside AI-powered and expert advice.
In the Farmer's Language
Every item carries its language — Amharic, Afaan Oromoo, English and more — so farmers are offered advice they can follow.
Filed by Topic
A topic tree — crop, livestock, soil, season — that staff curate and farmers browse.
Reviewed before It Reaches the Field
Contributors draft; content managers review and publish. Nothing reaches farmers until it has been approved.
Turning EIAR's research into advice farmers can use today.
Improved varieties, agronomic practice, pest and disease control, livestock and soil management. Staff add media by uploading it or linking what is already on the web, file it under a topic, and publish. From that moment it is available to farmers in Agrimob.